Verizon DCO

Brought on to oversee all media creative at Verizon, I transformed a legacy, manual design pipeline into a high-yield automated ecosystem. Recognizing that premium creative variation shouldn't require repetitive manual labor, I pitched and executed "Flexi-Frame" - a modular asset system built for scale.

In lockstep with cross-functional media teams and external production vendors, I led the integration of a dynamic, Google Sheets-powered logic matrix. This framework allowed creative assets to be instantly interchanged, mixed, and deployed. The initiative decoupled creative variety from operational bloat, enabling the team to exponentially scale OLA rich-media output. 

The system delivered a 30x faster production cycle, reached 97% system efficiency, and stripped over $10M in operational costs in year one.

Work on this DCO initiative earned me the prestigious "Purple Squirrel" Award for consistently solving complex problems, delivering innovative solutions, and exceeding performance expectations.